Guides

How to Disclose Brand Relationships

Clear disclosure practices for employees, contractors, affiliates and commissioned contributors.

Key takeaways

  • State the relationship in plain language.
  • Place disclosure near the relevant claim.
  • Use wording a normal reader can understand.

Recommended process

Use this process as a practical review sequence. Adapt it to the target community and current rules.

  • State the relationship in plain language.
  • Place disclosure near the relevant claim.
  • Use wording a normal reader can understand.
  • Disclose non-cash incentives when material.
  • Keep the disclosure even when the content is critical or balanced.

What to avoid

These patterns create authenticity, safety or manipulation risk.

  • Only disclosing in a profile
  • Using vague language such as “partner” without context
  • Assuming disclosure overrides a subreddit ban

Review checklist

Before publishing or approving the task, confirm each item.

  • Relationship type is named
  • Disclosure is visible before reliance
  • No conflicting anonymous persona
  • Subreddit rules permit participation
  • Evidence of disclosure is preserved

Important limitation

This guide describes platform practice, not legal advice or a guarantee of moderator approval. Reddit and subreddit rules may change.

Frequently asked questions

Does following this guide guarantee approval?

No. Moderators and communities make their own decisions.

Should rules be checked again before publishing?

Yes. Written rules, pinned guidance and moderator practices can change.